Branding B2B : gestión de marcas para productos industriales / Philip Kotler y Waldemar Pfoertsch ; con la colaboración de Inés Michi ; traducción Enrique Mercado González

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TextPublication details: México : Patria, 2008Description: xix, 347 páginas : ilustracionesISBN:

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Item type	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
Libro	Tuxtepec	HD69.B7 K6718 (Browse shelf(Opens below))		Ej. 1	Available		TX003950
Libro	Tuxtepec	HD69.B7 K6718 (Browse shelf(Opens below))		Ej. 2	Available		TX004080

Traducción de: B2B Brand Management

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