Administración del marketing : un enfoque en la toma estratégica de decisiones / John W. Mullins... [y otros.] ; traducción, Jorge Humberto Romo Muñoz, Francisco Javier Dávila Martínez

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Material type: Text

TextPublication details: México : McGraw-Hill Interamericana, c2007Description: 519 páginas : ilustraciones ; 28 cmISBN:

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Item type	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
Libro	Tuxtepec	HF5415.13 A36 2007 (Browse shelf(Opens below))		Ej. 1	Available		TX002893

Traducción de: Marketing management : a strategic decision-making approach, 5th ed.

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