Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción Clara E. Rivera

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TextPublication details: México : Pearson Educación, 2006Edition: 12a edDescription: xxxix, 729 páginas : ilustraciones ; 27 cmISBN:

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Item type	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
Libro	Tuxtepec	HF5415.13 K68 2006 (Browse shelf(Opens below))		Ej. 1	Available		TX002533

Traducción de: Marketing management : analysis, planning, implementation, and control, 12th ed.

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