Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales

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TextPublication details: México : McGraw-Hill Interamericana, c2005Description: xxvi, 849, [70] páginas : ilustraciones ; 27 cmISBN:

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Advertising and promotion : an integrated marketing communications perspective. Español

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Item type	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
Libro	Tuxtepec	HF5823 .B44 2005 (Browse shelf(Opens below))		Ej. 1	Available		TX002903

Traducción de: Advertising and promotion : an integrated marketing communications perspective.

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