Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales

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TextPublication details: México : McGraw-Hill Interamericana, c2005Description: xxvi, 849, [70] páginas : ilustraciones ; 27 cmISBN:

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Advertising and promotion : an integrated marketing communications perspective. Español

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Libro		Tuxtepec			HF5823 .B44 2005 (Browse shelf(Opens below))				Ej. 1	Available			TX002903

Traducción de: Advertising and promotion : an integrated marketing communications perspective.

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