Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción, Guadalupe Meza Staines

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Material type: Text

TextPublication details: México : Cengage Learning Editores, c2007Edition: 4a edDescription: xliv, 781 páginas : ilustraciones ; 27 cmISBN:

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Holdings
Item type	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
Libro	Tuxtepec	HF5821 O48 2007 (Browse shelf(Opens below))		Ej. 2	Available		TX004082
Libro	Tuxtepec	HF5821 O48 2007 (Browse shelf(Opens below))		Ej. 1	Available		TX003959

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Traducción de: Advertising and integrated brand promotion.

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