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Investigación de mercados /

Zikmund, William G.

Investigación de mercados / William G. Zikmund ; tr. Miguel Ángel Sánchez Carrión, Concepción Verania de Parres Cárdenas - 6a ed. - México : Prentice-Hall Hispanoamerica, c1998 - xxvi, 739 páginas : ilustraciones ; 24 cm.

ISBN: 9701700503

Subjects--Topical Terms:
Investigación de mercado

LC Class. No.: HF5415.2 / Z55 1998

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