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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Marketing for hospitality & tourism Philip Kotler, John T. Bowen, James C. Makens - 6a ed. - 215 páginas : ilustraciones a color ; 23 cm.

Incluye índice.

ISBN: 9789332586260

LCCN: 2012037955

Subjects--Topical Terms:
Hotelería--Mercadotecnia
Turismo--Mercadotecnia

LC Class. No.: TX911.3 M3 / .K68 2018

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