Fundamentos de marketing / William J. Stanton, Michael J. Etzel ; traducción Enrique Palos Beaz ; revisión técnica Jean Domette Nicolesco

By:

Stanton, William J [autor]

Contributor(s):

Material type: Text

TextPublication details: México : McGraw-Hill Interamericana, c2004Edition: 13a edDescription: xxi, 764 páginas : ilustraciones a color, mapas a color ; 27 cm + 1 CD-ROMISBN:

9701038258

Uniform titles:

Fundamentals of marketing. Español

Subject(s):

Mercadotecnia

LOC classification:

HF5415 S736 2004

Online resources:

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Holdings
Item type	Home library	Call number	Copy number	Status	Barcode
Libro	Tuxtepec	HF5415 S736 2004 (Browse shelf(Opens below))	Ej. 1	Available	TX001451
Libro	Tuxtepec	HF5415 S736 2004 (Browse shelf(Opens below))	Ej. 2	Available	TX001452
Libro	Tuxtepec	HF5415 S736 2004 (Browse shelf(Opens below))	Ej. 3	Available	TX001453

Título del CD-ROM: Music2go 2004 : a marketing simulation.

Traducción de: Fundamentals of marketing.

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