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1.
Administración : una perspectiva global y empresarial / Harold Koontz, Heinz Weihrich, Mark Cannice ; traducción, María Jesús Herrero Díaz y Manuel Ortíz Staines by
Edition: 14a ed.
Material type: Text Text
Publication details: México : McGraw-Hill, c2012
Online resources:
Availability: Items available for loan: Loma Bonita (1)Collection, call number: HD31 K66 2012. Tuxtepec (1)Collection, call number: HD31 K66 2012.

2.
Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe ; [traducción Manuel Ortiz Staines] by
Material type: Text Text
Publication details: México, D.F. : Thomsom Learning, c2001
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415.13 C95 2001.

3.
Fundamentos de marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortíz Staines by
Edition: 4a ed.
Material type: Text Text
Publication details: México : International Thomson, 2006
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415 L34 2006.

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Sistema de Universidades Estatales de Oaxaca
        
Av. Ferrocarril s/n, CD. Universitaria, Loma Bonita, Oax., México C.P. 68400
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