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1.
Mercadotecnia de servicios / Christopher H. Lovelock ; traducción: Guadalupe Meza Staines by
Material type: Text Text
Publication details: México : Prentice Hall, c1996
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415.122 L68 2007.

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2.
Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción, Leticia Esther Pineda Ayala by
Edition: 6a ed.
Material type: Text Text
Publication details: México : Pearson Educación, 2009
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415.122 L68 2009.

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Sistema de Universidades Estatales de Oaxaca
        
Av. Ferrocarril s/n, CD. Universitaria, Loma Bonita, Oax., México C.P. 68400
Circuito Central #200, colonia Parque Industrial, Tuxtepec, Oax., México C.P. 68301