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1.
Investigación de mercados / William G. Zikmund ; tr. Miguel Ángel Sánchez Carrión, Concepción Verania de Parres Cárdenas by
Edition: 6a ed.
Material type: Text Text
Publication details: México : Prentice-Hall Hispanoamerica, c1998
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415.2 Z55 1998.

2.
Investigación de mercados / William G. Zikmund, Barry J. Babin ; traducción, Guadalupe Meza Staines, Adolfo Deras Quiñones by
Edition: 9a ed.
Material type: Text Text
Publication details: México : Cengage Learning, 2009
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415.2 Z55 2009.

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Sistema de Universidades Estatales de Oaxaca
        
Av. Ferrocarril s/n, CD. Universitaria, Loma Bonita, Oax., México C.P. 68400
Circuito Central #200, colonia Parque Industrial, Tuxtepec, Oax., México C.P. 68301