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Publicidad / J. Thomas Russell, W. Ronald Lane ; traducción, Astrid Mues Zepeda

By: Contributor(s): Material type: TextTextPublication details: México : Pearson Educación, 2005Edition: 16a edDescription: xvii, 766 páginas : ilustraciones ; 27 cmISBN:
  • 970260642X
Other title:
  • Kleppner : publicidad
Uniform titles:
  • Kleppner's advertising procedure. Español
Subject(s): LOC classification:
  • HF5823 K54 2005
Online resources:
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Item type Home library Call number Materials specified Copy number Status Date due Barcode
Libro Libro Tuxtepec HF5823 K54 2005 (Browse shelf(Opens below)) Ej. 1 Available TX002898

Traducción de: Kleppner's advertising procedure.

Incluye índice, glosario.

La 12a ed. se publicó con el título: Manual de publicidad.

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