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1.
Segmentación de mercados / Ricardo Fernández Valiñas by
Edition: 2a ed.
Material type: Text Text
Publication details: México : ECAFSA : Thomson Learning, 2002
Online resources:
Availability: Items available for loan: Loma Bonita (1)Collection, call number: HF5415.12 F47 2002.

2.
Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valiñas by
Material type: Text Text
Publication details: México : McGraw-Hill Interamericana, c2007
Online resources:
Availability: Items available for loan: Loma Bonita (2)Collection, call number: HF5415.13 F44 2007, ...

3.
Publicidad : un enfoque latinoamericano / Ricardo Fernández Valiñas, Rodolfo Urdiain Farcug by
Material type: Text Text
Publication details: México : Internacional Thomson, c2004
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HM1226 F46 2004.

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Sistema de Universidades Estatales de Oaxaca
        
Av. Ferrocarril s/n, CD. Universitaria, Loma Bonita, Oax., México C.P. 68400
Circuito Central #200, colonia Parque Industrial, Tuxtepec, Oax., México C.P. 68301