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1.
Investigación de mercados / Carl McDaniel, Roger Gates ; traducción, Guadalupe Meza Staines by
Edition: 6a ed.
Material type: Text Text
Publication details: México, D.F. : Thomson, c2005
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415.2 M33 2005.

2.
Fundamentos de marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Manuel Ortíz Staines by
Edition: 4a ed.
Material type: Text Text
Publication details: México : International Thomson, 2006
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415 L34 2006.

3.
Marketing / Lamb, Hair, McDaniel by
Edition: 8a ed.
Material type: Text Text
Publication details: México : Cengage Learning, 2006
Online resources:
Availability: Items available for loan: Tuxtepec (1)Collection, call number: HF5415 L34m 2006.

4.
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Sistema de Universidades Estatales de Oaxaca
        
Av. Ferrocarril s/n, CD. Universitaria, Loma Bonita, Oax., México C.P. 68400
Circuito Central #200, colonia Parque Industrial, Tuxtepec, Oax., México C.P. 68301