| 000 | 01106nam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | MX-LbUP | ||
| 005 | 20241021173602.0 | ||
| 008 | 230516b mx |||||||||||||| ||spa d | ||
| 020 | _a9789701066683 | ||
| 040 | _cMX-LbUP | ||
| 050 | 1 | 4 |
_aHF5821 _bA74 2008 |
| 100 | 1 |
_aArens, William F. _eautor _912796 |
|
| 240 | 1 | 0 |
_aContemporary advertising. _lEspañol |
| 245 | 1 | 0 |
_aPublicidad / _cWilliam F. Arens, Michael F. Weigold, Christian Arens ; traductores, Claudia Cabrera y Jorge A. Velázquez Arellano |
| 250 | _a11a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2008 |
||
| 300 |
_axl, 714 páginas : _bilustraciones, gráficas, mapas ; _c27 cm. |
||
| 500 | _aTraducción de: Contemporary advertising. | ||
| 650 | 4 |
_aPublicidad _91560 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _ecoautor _912797 |
|
| 700 | 1 |
_aArens, Christian _ecoautor _912798 |
|
| 700 | 1 |
_aCabrera, Claudia _etraductor _912799 |
|
| 700 | 1 |
_aVelázquez Arellano, Jorge Alberto _etraductor _91204 |
|
| 856 |
_3Tabla de contenido _uhttps://www.unpa.edu.mx/bibliotecas/images/portadas/Tablas%20de%20contenido/TX002899.pdf |
||
| 942 |
_2lcc _cLB |
||
| 999 |
_c6825 _d6825 |
||